Bella Lyse Kaneza notices that Agribusiness is a crucial sector for the country, yet it’s undervalued. She explains that the investments in agriculture and livestock are tiny, while more than 80% of the population work in that sector. When she realized that food, especially chicken eggs, was expensive in her community, she started a small chicken farm to sell eggs at a low price. She saw an opportunity to start her venture commercializing the egg business and managed to lower the high cost. The problem she identified was about transport. As a graduate student in Marketing and Management, she is involved in various types of marketing. Currently, she is promoting a local wine brand, on which she earns a commission on sales. Bella is also interested in online business and wants to make it a side hustle.