Désiré Hakizimana discovered that Burundian sellers like to complain about not having clients or not having enough of them. He saw that Burundian sellers do not try to learn new ways to attract them to compete nationally and internationally. His solution is to organize training for them so that they may acquire 21st-century skills that will enable them to raise their standards. Désiré is also a seller; he occasionally sings and retouches pictures using Adobe Photoshop.